It’s About Time: Tick Talk Is Back
For decades, Tick Talk Magazine was the voice of Westclox. Today, it's back — as an online home for clock lovers, collectors, and anyone who still believes a great alarm clock matters.
Volume 1, Issue 1 — Summer 2026
It's About Time.
For decades, Tick Talk Magazine was the voice of Westclox — a publication that landed on the desks of clock enthusiasts, retailers, and collectors across America. It covered new releases, celebrated milestones, and reminded readers that a well-made clock is more than a timepiece. It's a companion.
Then, like so many great things, it went quiet.
Today, we're bringing it back.
The love of a great clock has never gone away. Collectors still hunt for vintage Baby Bens at flea markets. Families still pass down Big Bens from one generation to the next. Clock forums still buzz with questions, restorations, and stories. People who know clocks know that nothing quite replaces the satisfaction of a real mechanical alarm — the craftsmanship, the reliability, the character.
Westclox has been waking up America since 1884. The Big Ben. The Baby Ben. The Moonbeam. These aren't just products — they're pieces of American life, still ticking after fifty, sixty, seventy years. That story deserves to be told.
What to Expect
Tick Talk Magazine returns as a digital publication, published right here on The Westclox Source. We'll be covering:
- How-to guides — Setting, winding, and caring for your Westclox clocks
- Buying guides — Helping you find the right clock for your needs
- History & heritage — The stories behind the clocks that shaped American mornings
- Collector's corner — Tips for finding, restoring, and displaying vintage Westclox pieces
A Note to the Faithful
To the thousands of Westclox fans who kept the flame alive who haunted fleamarkets for vintage Baby Bens, who posted in clock forums, who emailed us asking when Tick Talk was coming back — this one's for you. You never stopped caring about great American timekeeping, and neither did we.
Whether you're a lifelong Westclox collector who remembers the original Tick Talk, or you just picked up your first Big Ben Moonbeam and want to know how to set it — this magazine is for you.
Welcome back. It's about time.
— Stanley Lewis, Chief Editor, Tick Talk Magazine
We Want to Hear From You
Reviving Tick Talk isn't something we take lightly — and we're not doing it alone. This magazine belongs to the community that kept Westclox alive in living rooms, workshops, and clock forums for decades. That means your voice matters here, and we genuinely mean that.
Tell us what you love. Tell us what we got wrong. Tell us about the clock your grandmother kept on her nightstand, or the Baby Ben you found at a garage sale that still runs perfectly. Pitch us a story idea. Ask a question we haven't answered yet. We read everything.
The good, the bad, and the ugly — we want it all. The only way Tick Talk gets better is if you tell us how.
Start reading: Check out our first guides — 10 Things To Do With Your Extra Hour and Best Loud Alarm Clocks for Heavy Sleepers.
“The original Tick Talk was written for the people who made our clocks. This one is for everyone who keeps one.”
