I got this because I liked the look. Seriously, there are so many ways to be woken these days: cell phone, Alexa, Google, smartwatch, radio, etc. but having something dedicated to one task that does it right is quite unique.My grandmother had a mechanical Westclox Baby Ben and this is about the same size as it was. Its all-white color makes it stand out from the brown top of a bedstand. The time numbers are large enough to be seen from across the room. In addition to the time, there is other information displayed: temperature, day of the week, month, and date. Also, the backlight can be left on all the time, if the included cable is used with a wall-wart you supply. You can also keep it off and use the light by pressing the light button on the top of the clock. You can also use 2 AAA batteries exclusively or as a backup should a power failure occur, but the light will always turn off to conserve your batteries.All controls are very intuitive, you hardly have to read the instructions, but if you need to read, you'll only have to do it once. Best of all, the easily understandable instructions are printed in a font that's large enough to see. Setting the time and alarm is a snap and easily done in under 2 minutes. You can choose either a high or low-volume alarm. And if you want to snooze, you get 5 minutes for each time you hit snooze.The only thing I'd like to have with this alarm clock is a very dim setting to see the time at night without having to hit the light button and turn on a bright light for the time.All in all, though, this is a great alarm clock, updated for the 21st century.