Great price

Easy to set up.

Not sure why there are so many negative reviews (or why Amazon says it's a frequently-returned item?), because this clock is exactly what it's supposed to be! It's battery-powered, not corded. It is not continuously backlit, meaning that it is completely dark until the snooze/light button is pressed. It's pretty user-friendly, and the temperature appears to be accurate. So far it's keeping accurate time - I just got rid of my last clock because it kept losing time. The alarm itself isn't too quiet or too loud, but it does have kind of a...squawk-y quality? But that's okay with me! I cannot stand having a clock that's constantly lit as it keeps me awake, so having a nice dark clock that only lights up when I tell it to is just right.

11/19/16: Amazingly, still running on the original batteries, still working perfectly, still glad I bought it. I now have 3 and will be buying a 4th.4/10/15: Still a great clock. Still on original batteries. Works so well I'm ordering two more for other rooms.2/14/14: Still working great and still on the original batteries! Kept perfect time through recent power outages (obviously, since it'1s battery operated) and kept me from oversleeping.12/12/12: I've been using this for a couple of weeks now. Here's my more informed thoughts: This is a fabulous clock IF you don't need to see the time at a glance in a dark room! LCD displays of this type do a great job of giving excellent contrast and visibility with REFLECTED light, but NOT with TRANSMITTED light. So, with any light from a lamp or any other source, the display is easily readable from very wide angles. BUT, when trying to read the display with the built-in backlight, either the dim glow light or the brighter backlight activated with the light/snooze button, the LCD display does a poor job of blocking that light, and the display cannot be easily read unless viewed from a narrow angle, from slightly above the display looking down. Furthermore, if you want a fairly dark room, the dim backlight is still too bright and will put a soft glow throughout the entire room, much more that an LED clock will (the glow light can be turned off with a slide switch on the back). If you want to be able to glance at the clock at night and tell the time, then skip this clock and buy one with an LED display. If you like your bedroom to be absolutely dark, then this is the clock to have. I also am finding that the volume of the alarm is just right: loud enough to wake you without startling the daylights out of you.Other notables:1. Numeral height is 1 3/4 inches. If you can't read this then you need a talking alarm clock.2. Easy to set. The set buttons work well and are intuitively obvious.3. The alarm is quieter than I expected but is sufficiently loud unless you are a sound sleeper or sleep with earplugs. If that is the case then you might need to look elsewhere.4. The automatic backlight can be enabled or disabled via a switch on the back of the clock. With the backlight disabled, there is absolutely no light that eminates from the clock.5. The automatic backlight, though dim, still considerably lights up an otherwise dark room.6. The large combination snooze/light button on top of the clock will illuminate the display relatively brightly for 5 seconds. The snooze delay is 5 minutes.7. The construction is all plastic as is usual with a product like this, but it is not fragile. I've already dropped mine to the carpeted floor with no ill effects.8. It is absolutely silent in operation until the alarm sounds.9. The clock takes 3 AAA batteries which fit snuggly into the battery compartment. Care must be taken to ensure that all are well seated or the compartment lid might not close properly, otherwise the lid closes well with no bulging.10. As with all LCD displays, there is a sweet viewing angle that works best. With reflected light, the display can be well read from a little below to about a 45 degree angle from above and about a 75 degree angle from either side. It can be read somewhat poorly from a lower angle, so it would not work well if placed on a high shelf or on a dresser that is higher than a bed. On a desk where you are normally looking somewhat down or at eye level on a bednight stand, it is easy to read. Visibility from exactly eye level with the dim backlight in a dark room is worse than with reflected light. When illuminated with the backlight, the viewing angle is quite small: from about 20 degrees above and looking down, otherwise the display is not visible at all with the backlight. If it is within arms reach, simply pick the clock up and tilt it so you can see the time.11. The slide switch in back to turn the alarm off is a bit clumsy and not always easy to manipulate without picking the clock up.12. The size of the clock is 5 1/4" x 3" x 1 3/4".13. This clock is NOT a piece of trash. It is well designed and sturdily constructed.So, I'm happy with this clock and most others will be too unless you want to see the time at a glance in a dark room. The clock is absolutely silent, it is easy to read with any reflected light, it is sturdy and should last a long time, the batteries last a loooong time (6 months & still going), it's immune to power outages and, with the backlight disabled, does not produce any light. Just realize the limitations as I've mentioned above.I'm thinking of buying another for my office desk.Update 11/29/2020: Still works, still using it, still like it. The eneloop batteries I use in it last a looooong time. Great purchase. I now have 6 of these types of clocks scattered around the house and garage.

A nice clock for the price. Works so well, I bought the wife another one, so she doesn't have to move it around with her as she sleeps in different rooms! (I snore, then got a breathing machine, she moved into another room.) Batteries seem to last about a year or so. Controls hold up well. Probably not good to take on vacation (too big), but otherwise, a great item.