O clockisgreat!
love it - clean, simple design.
yes, thedialis bright, clear and easy to read thank-you
this clock is great for the children learning to tell time.
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Braun
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Braun BC22 Classic Analogue Alarm Clock
Iconic form. Effortless legibility. The Braun BC22 Classic Analogue Alarm Clock in White draws its distinctive silhouette from Dieter Rams’ original AB2 design — a timeless expression of Braun’s Bauhaus-inspired clarity and usability.
Designed for those who appreciate analogue simplicity with modern nighttime functionality, the BC22 combines a clean dial layout, luminous hands, and a continuous backlight that ensures easy time reading in low-light environments.
Perfect for bedside tables, desks, or design-conscious interiors, this clock delivers heritage aesthetics with everyday practicality.
Continuous Night Backlight
Subtle built-in illumination keeps the dial visible in low-light settings for effortless nighttime readability. Backlight can be disabled if preferred.
Luminous Tipped Hands
Contrasting hands with luminous tips enhance visibility day and night.
Crescendo Beep Alarm
A gently increasing alarm volume provides a natural, comfortable wake-up experience.
Snooze & Light Function
Integrated snooze and light controls allow quick, intuitive operation.
Quiet Precision Quartz Movement
Silent, accurate quartz movement ensures dependable timekeeping without ticking disturbance.
Key Features
✅ Braun BC22 Classic Analogue Alarm Clock – White
✅ Continuous backlight with on/off option
✅ Easy-to-read minimalist dial layout
✅ Luminous tipped hands
✅ Crescendo beep alarm
✅ Snooze/light function
✅ Quiet precision quartz movement
✅ Iconic Dieter Rams–inspired silhouette
✅ Battery powered (AA battery required, not included)
✅ Includes clock, instruction manual & 2-year warranty
Heritage design. Nighttime clarity. Silent precision.
The Braun BC22 delivers iconic analogue design refined for modern living.
See more in our Braun collection.

love it - clean, simple design.
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We absolutely love this clock. Yes, it’s plastic, but on the wall, it looks like a vintage metal clock from the 50’s. The curved sides and raised lines make it look much more expensive than it is. The clock face is easy to read, and the red color is beautiful. I can attest to its sturdiness, as well. I thought I had the slot for hanging it over the nail, but didn’t. It immediately fell 8 feet to the floor with no damage to the outside or it’s timekeeping. Absolutely recommend!
I really love this clock. It brings back childhood memories. It keeps the correct time every day.
I like it very much, and now it's not time to look at it as a work of art to appreciate, the more you look at it, the better it looks!
These clocks are so pretty. I bought two for both my treatment rooms in my massage therapy studio. They are very good quality and have a beautiful aesthetic. Happy with my purchase and would highly recommend.
Smaller than my I thought but works for the space I have it in. Nice deep red with pure white face. Very reasonably priced.
O clockisgreat!
love it - clean, simple design.
yes, thedialis bright, clear and easy to read thank-you
this clock is great for the children learning to tell time.