Love this clock and its updates.
It keeps perfect time.
Very easy to read across the room.
I happy with it. Remembering to wind it is another story!
Free Delivery Within the Mainland USA
Sitewide Discounts Automatically Applied at Checkout
Braun
Couldn't load pickup availability
Braun BC12 Classic Analogue Alarm Clock
Essential form. Effortless function. The Braun BC12 Classic Analogue Alarm Clock in Black brings together clean Bauhaus-inspired design, intuitive usability, and precise timekeeping — all refined to their purest expression.
Featuring an easy-to-read dial, luminous hands, and Braun’s signature yellow seconds hand, the BC12 delivers instant legibility day and night. A discreet foot snooze and light function add thoughtful bedside convenience, while the quiet quartz movement ensures precise, disturbance-free operation.
Perfect for nightstands, desks, and design-led interiors, this clock embodies Braun’s principle of “less, but better.”
Easy-to-Read Minimal Dial
A clean, balanced dial layout provides immediate clarity at any glance.
Luminous Tipped Hands
Hour and minute hands glow softly in low light for nighttime readability.
Iconic Yellow Seconds Hand
A distinctive Braun design signature recognized across award-winning collections.
Quiet Precision Quartz Movement
Accurate quartz movement keeps time reliably without disruptive ticking.
Foot Snooze & Light Function
Integrated base snooze/light control enables easy nighttime use without reaching for buttons.
Crescendo Beep Alarm
A gradually increasing alarm tone ensures a gentle, effective wake-up.
Key Features
✅ Braun BC12 Classic Analogue Alarm Clock – Black
✅ Easy-to-read minimalist dial layout
✅ Luminous tipped hands
✅ Iconic yellow seconds hand
✅ Matt case and dial finish
✅ Quiet precision quartz movement
✅ Integrated foot snooze/light function
✅ Crescendo beep alarm
✅ Battery powered (AAA batteries required, not included)
✅ Includes clock, instruction manual & 2-year warranty
Pure clarity. Quiet precision. Thoughtful design.
The Braun BC12 delivers timeless analogue style refined for modern living.
See more in our Braun collection.

Subscribe to our mailing list for insider news, product launches, and more.
Love this clock and its updates.
Excelent
It keeps perfect time.
Very easy to read across the room.
just fine
I happy with it. Remembering to wind it is another story!
It was a gift and they absolutely love it.
We absolutely love this clock. Yes, it’s plastic, but on the wall, it looks like a vintage metal clock from the 50’s. The curved sides and raised lines make it look much more expensive than it is. The clock face is easy to read, and the red color is beautiful. I can attest to its sturdiness, as well. I thought I had the slot for hanging it over the nail, but didn’t. It immediately fell 8 feet to the floor with no damage to the outside or it’s timekeeping. Absolutely recommend!
I really love this clock. It brings back childhood memories. It keeps the correct time every day.
I like it very much, and now it's not time to look at it as a work of art to appreciate, the more you look at it, the better it looks!
These clocks are so pretty. I bought two for both my treatment rooms in my massage therapy studio. They are very good quality and have a beautiful aesthetic. Happy with my purchase and would highly recommend.