NYL Holdings

NYL Holdings LLC Logo

Who we are

NYL Holdings LLC is the parent company and operator of Westclox, one of America's most enduring clock brands. From our offices in New York, California, and Florida, we design, produce and distribute a portfolio of clocks and timepieces — serving everyday households alongside retail, hospitality, education, and corporate buyers across the country.

Our heritage

Keeping America on time since 1884

Westclox put the Big Ben and Baby Ben alarm clocks on nightstands for generations - clocks known for being durable, accurate, and easy to read. As Westclox's owner today, NYL Holdings carries that standard forward, pairing the timeless designs people remember with the reliability they expect now.

Read our full history →

Our brands

One catalog, many trusted brands

Our catalog brings together our own heritage brands and a curated selection of respected names in timekeeping.

Westclox

The cornerstone of the company and an American icon since 1884 — wall, alarm, table, and travel clocks built on a century-plus of know-how.

Shop Westclox

Big Ben & Baby Ben

The legendary Westclox alarm-clock lines, from the original bell-ring classics to the retro Moonbeam with its gentle light-and-bell wake-up.

Shop Big Ben

Ingraham

A storied name in classic American clockmaking.

Shop Ingraham →

Timelink

Practical, feature-rich clocks for everyday use.

Shop Timelink →

Brands we carry

Braun

Iconic minimalist design and quiet-sweep precision.

Shop Braun →

Crosley

Retro and art-deco styling with vintage character.

Shop Crosley →

What we do

Built to serve customers at every scale

With a catalog of nearly 300 products, NYL Holdings supports buyers from a single household to a nationwide rollout.

Brand ownership & manufacturing

We own and produce the Westclox line, from classic alarms to modern silent-sweep designs.

Wholesale & bulk supply

Volume pricing and bulk ordering for businesses that need dependable timekeeping at scale.

Custom & private label

Tailored designs and private-label production for partners with specific requirements.

Multi-brand distribution

A single, curated source for several leading clock brands under one roof.

Industries we serve

Trusted where reliability matters every day

Hospitality

Alarm clocks and clock radios for hotels, resorts, and spas.

Hotel supply →

Education

Durable, easy-to-read clocks for schools, districts, and universities.

Education suppliers →

Corporate & office

Dependable clocks for offices, campuses, and commercial facilities.

Office wholesale →

Retail

A full multi-brand catalog for resellers and retailers.

Become a partner →

Work with us

Four ways to partner with NYL Holdings

Become a wholesale partner

Order our full multi-brand catalog through a self-serve portal built for business buyers. Register to unlock your custom pricing, one-click reordering, real-time shipping costs, and terms like Pay on Account. Approval is fast and the portal is open 24/7.

Register Now

Manufacturer's rep opportunities

We partner with experienced reps to bring Westclox and our partner brands into new markets, with competitive wholesale pricing, dedicated support, and a catalog of nearly 300 products. If you have relationships in retail, hospitality, education, or commercial supply, get in touch.

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Careers

Want to join the team behind one of America's most enduring clock brands? We hire across operations, sales, e-commerce, and customer support. Explore our current openings and find where you fit.

Career Center

General inquiries

Have a question about our products, an order, or working with us? Our team is happy to help. Reach out and we'll get back to you as soon as we can.

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Contact & business information

NYL Holdings LLC

65 Roosevelt Ave, Suite 201
Valley Stream, NY 11581

Phone: (516) 256-3240
Email: support@nylholdings.com

Follow Westclox

Still Need Assistance?

Our Customer Success team is always available to help. Reach them at (516) 256-3240 or via email at support@nylholdings.com. We are ready to assist!

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